All businesses want to create an unmatched experience for their employees and visitors. But they often have to do so with reduced costs. Corporate digital displays are an innovative and versatile solution.
Corporate digital front desk displays facilitate self-service options, enabling customers to access information and perform transactions independently. This doesn’t just improve efficiency; it also establishes your business as a leader in service innovation and dynamic interactions.
In this guide, we uncover the multiple ways a digital kiosk can benefit your business and establish your brand as a visionary leader in your industry.
Captivating Visual Communication: Engaging Audiences with Dynamic Content
Digital displays are a strategic corporate communication tool. You can easily communicate with both employees and visitors through customized videos, animations, or informational content.
For one, digital displays are interactive and dynamic. They’re much more captivating than static posters, bulletin boards, emails, or newsletters, all of which are easy to overlook. They also invite people to engage with content in a friendly way that doesn’t require much time or thought.
Displaying digital communications in reception rooms, waiting areas, lunch areas, and other common access areas can successfully inform building occupants with relevant, up-to-date information. They’re also perfect ways to present the answers to frequently asked questions.
But these display kiosks go beyond compelling visual material. For instance, the digital display tower by Sentry Interactive also serves as both a self-service check-in portal and a remote receptionist.
Fostering Engagement and Interactive Experiences
The most popular types of digital displays that promote interactivity are touchscreen displays. Think interactive menu boards and industry news feeds. Let’s explore some common examples:
Wayfinding Digital Displays
This technology helps users navigate through unfamiliar environments. The digital displays show maps, directions, and other information to guide individuals from one location to another.
This type of display is especially helpful in large public spaces such as airports, shopping malls, hospitals, universities, large office buildings, and hospitality establishments. Digital wayfinding displays enhance the overall visitor experience by reducing confusion and improving navigation.
Self-Service Digital Displays
Self-service displays reduce the time spent waiting in queues by automating certain service functions. Users interact with the displayed content to retrieve information or perform actions without human assistance.
These displays are popular for check-ins at hotels and airports. They also facilitate retail functions such as claiming loyalty points and self-checkout. In addition, self-service displays are ideal for purchasing canteen vouchers or transportation, theater, and other tickets.
Visitor Management Kiosks
These self-check-in kiosks allow businesses to manage and track visitors efficiently. They provide a digital check-in process where visitors can input a pin code for check-in. The digital display will show the user the location and time of the meeting once these details are entered. This helps improve security and streamline visitor management. In addition, digital signage can be used to display important announcements, safety protocols, and other relevant information to visitors.
By utilizing self-service digital signage with visitor management capabilities, businesses can enhance their overall operations and provide a better experience for both employees and guests.
Digital Product Catalogs
Digital display product catalogs allow you to showcase products and their specifications in a visual and interactive format. For instance, digital displays in an automobile showroom let visitors view videos and explore the features of various car models. They offer a user-friendly interface that makes it easy to navigate and search for specific products.
These catalogs are a convenient and immersive way for businesses to present their products and services in a visually and emotionally appealing way.
Strengthening Branding Efforts: Creating a Memorable Brand Experience
Few things frustrate visitors more than complicated, slow, and inefficient administrative processes and waiting in queues. So, offering prompt and efficient service with clear direction and a dash of innovation can set your brand apart. When customers know they’ll receive a certain level of service every time they visit your location, they’re sure to return.
Digital displays can offer information and carry out tasks faster than humans. A remote receptionist or self-service display effectively reduces waiting times, delivers on-point information, and saves your business money. And because the display kiosk can function 24/7, it’s an ideal solution for hospitality businesses that must facilitate late-night check-ins.
In addition, a digital display can give users directions to their room and information about breakfast or room service. It can also offer information about the area, activities, and other facilities.
Digital displays can serve similar purposes in office buildings. For instance, visitors and employees can use the portal for information such as loyalty programs, upcoming training, corporate updates, and security information.
Data-Driven Decision Making: Leveraging Analytics and Insights
Digital displays are key to effectively collecting data about your employees, visitors, and the use of your facility. For instance, self-ticketing kiosks, self-check-ins, and door sensors help you keep track of the number of people accessing your facility in a day.
With insights into your peak hours, you can optimize marketing and promotional displays to maximize reach. You can also manage the facility better in terms of staff availability, use of space, and cost-effective building management practices.
In addition, administrators can oversee multiple sites in a single hub with comparative data.
Boost Business Experiences with Sentry Interactive’s Digital Displays
Digital displays bring numerous advantages, such as cost savings, improved brand image, and real-time check-in monitoring. They also offer an improved experience for visitors and employees alike.
The Sentry Interactive Tower is a premium digital kiosk display that turns any facility into an efficient, secure, and connected space. The front desk display offers the first 3-in-1 digital front office solution that provides digital communications, visitor management, and remote receptionist.
Digital content on the Sentry Interactive Tower can be controlled remotely and updated anywhere at any time via the Sentry Interactive application. Digital kiosk content management for a whole portfolio of buildings is scalable, with bespoke content being scheduled for individual Sentry Interactive Tower and across your full portfolio.
Contact our team to learn how we can provide a bespoke 3-in-1 digital display solution to enhance your business experience.
Images sourced from Evoke, a company that has a proven track record of delivering digital solutions to a range of industries but that has particularly strong experience within retail, hospitality, and the travel & hotel sectors.
